Simple is better! I'm pretty sure about this. I like the color choice in this template and the effects just make it deeper I guess.
And that might be a bear paw, which you can replace with any other object and copy the layer style that's applied to the hole template.
You have instructions written inside. Download this Photoshop Psd Template for free.

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The Elegant Animal Template.(template 89, free)

Also here are some of the most viewed and downloaded Free Photoshop Psd Templates:
Text splash. Drops in whithout shame and splashes you.
Get your ticket to ride. Otherwise you're not in.
Magazine cover, page, flyer, poster, brochure, etc. etc. In style graphic template.